Mats Bax: Creative Storytelling
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Snatchin'
Trophies
With Klarna
& River
SPORTS
Q & A
Football In Fashion!
Helping Nike put
AIK on the Map
What Are You?
A Copywriter?
How a Swedish squad became
the "Sick Kit Kings of the World"
Meet this teacher,
turned journalist
turned advertiser

360° CREATIVE
STORYTELLING

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HOW WE PUT
THE "FUN" back
in "FINANCE"
MORE
KLARNA: SHOP LIKE A QUEEN
SAY
HELLO
TO THE
TWINS!
FULL STORY
INTRODUCING SMOOOTH
SHOPPING TO THE US
WITH DRAGRACE
ROYALTY
SHOP
LIKE
A QUEEN
DIGITAL & INTEGRATED
@EUROBEST 2020
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CONCEPT LEAD
/CREATIVE STRATEGIST
ROLE:
RIVER
AGENCY:
KLARNA
CLIENT:
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ICONA POP
ON BROADWAY!
+ FASHION SHOW
+ YOUTUBE SERIES
+ SHOP THE LOOK TUTORIALS
+MUCH, MUCH, MUCH MORE
NIKE: AIK 1891 BLACK
”A
MURDERED
OUT
PIECE
OF ART”
FULL STORY
HOW A PRE-SEASON KIT
BROKE THE INTERNET
AND RAISED 280 000:-
FOR CHARITY
DOING GOOD
LOOKING GREAT
@HIGHSNOBIETY
CREATIVE STRATEGIST
/COPYWRITER
ROLE:
RIVER
AGENCY:
NIKE/AIK
CLIENT:
AIK 1891 Black Edition
BIGGER THAN RONALDO
THE LAUNCH HEARD
AROUND THE WORLD!
GRABBING HEADLINES
FROM CHILE TO CHINA
AIK 1891 Black Edition
ENLABS: NEW HIGHSCORE!
FULL STORY
”CAN YOU MAKE OUR
FINANCIAL REPORT
MORE FUN AND
ENGAGING?"
CHALLENGE
ACCEPTED!
CREATIVE LEAD
/COPYWRITER
/VOICE OVER
ROLE:
RIVER
AGENCY:
ENLABS
CLIENT:
TEAMWORK MAKES
THE DREAM WORK!
(actual in-game footage)
EXPRESSEN: THE TALIBAN PAPERS
SPREADING THE WORD
OF WAR CORRESPONDENT
MAGDA GAD
TRANSLATING
THE WAR ON
TERROR
TRANSLATOR
/EDITOR
ROLE:
MELODIUM
AGENCY:
EXPRESSEN
CLIENT:
Magda Gad in Taliban territory
THE TALIBAN PAPERS:
TERROR FROM WITHIN
(opens in a new window)
AID IN THE LINE OF FIRE:
WHEN CHARITY FUNDS TERROR
Magda Gad in Taliban territory
Magda Gad in Taliban territory
SF STUDIOS: THE CAKE GENERAL
FULL STORY
HELPING "THE CAKE GENERAL"
CONQUER SWEDEN AGAIN
THE BIRTH OF A
BLOCKBUSTER
DIGITAL STRATEGIST
/CONTENT CREATOR
ROLE:
RIVER
AGENCY:
SF STUDIOS
CLIENT:
AIK 1891 Black Edition
AIK 1891 Black Edition
AIK 1891 Black Edition
#1
MOOD: MOOD MAGAZINE
CAPTURING THE MOOD
OF STOCKHOLM'S NEWEST
SHOPPING HUB
FULL STORY
MAKING
MOOD
MAGAZINE
EDITOR IN CHIEF
/WRITER
ROLE:
Å&C
AGENCY:
AMF FASTIGHETER
CLIENT:
AIK 1891 Black Edition
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Mats Bax: Creative Storytelling
Mats Bax: Creative Storytelling
KLARNA: SHOP LIKE A QUEEN
KLARNA: SHOP LIKE A QUEEN
NIKE: AIK 1891 BLACK
NIKE: AIK 1891 BLACK
ENLABS: NEW HIGHSCORE!
ENLABS: NEW HIGHSCORE!
EXPRESSEN: THE TALIBAN PAPERS
EXPRESSEN: THE TALIBAN PAPERS
SF STUDIOS: THE CAKE GENERAL
SF STUDIOS: THE CAKE GENERAL
MOOD: MOOD MAGAZINE
MOOD: MOOD MAGAZINE
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I am a CREATIVE STORYTELLER

WITH A KNACK FOR CONNECTING the DOTS.

SEE SOME WORK

I STARTED OFF WRITING

for various magazines and news outlets.

then along came social

anD "go viral" became MY job description.

I got into advertising

creating concepts, campaigns and content...

helped brands become culture

through engagement-driven communication.

from small screens

creating content for digital & social

To really, really big ones

making movie trailers and artworks.

now I help brands tell their stories.

all channels. all formats.

SEE SOME WORK