Too many enter adulthood in the red, having fallen for quick (and dirty) high-interest loans or never opening a savings account. And the language used to explain financials is often full of words that the average 18-year-old neither knows nor understands. How might we change this?
Together with Swedbank and Youtuber of the Year Mauri Hermundsson, we wrote and produced a mini-series linking the everyday situations of young adults to the greater theme of financial well-being. The idea was to turn information into entertainment, and make the abstract concrete, staying true to how Mauri usually approaches his (younger) audience on Youtube.
The series was viewed by millions, performing well beyond set KPI:s. It was awarded The Golden Wheel for Endorsement of the Year, and led to an ongoing partneship between talent and brand.
Agency: NoA BKRY
Client: Swedbank
Role: Content Creative & Copywriter
Year: 2022