Doubling Up On Success: The Nike x AIK 1891 White Edition

After the surprise release of the 1891 Black Edition, which ended up grabbing headlines from China to Chile, the footballing world was waiting for Nike’s and AIK’s next move. And it didn’t disappoint. The story got picked up by 100+ outlets on digital and social, prompting SportBible to post: “Name a more iconic duo than Nike and Swedish club AIK. We’ll wait.”