In the made-for-web miniseries “Go. Live a little!”, we follow four Nordic celebrities, sent to all corners of Apollos Mediterranean world. Each received a challenge from host Erik Segerstedt: To experience something adrenaline-inducing beyond their comfort zone – to later be rewarded with a relaxing experience. In short: To live a little.
The goal was to showcase the breadth of the Apollo travel experience, linking it to the authentic emotions of our talent, creating genuine content beyond commercials. A personal favourite: Swedish track-and-field star Michel Tornéus conquering his fear of the ocean, to fall in love with surfing – and smilingly vow to come back to Portuguese Algarve.
The series was distributed natively at Expressen.se in December 2022, as well as in client-owned and paid channels, and was warmly received. It was awarded Business Case of the Year by the The Swedish Media Publishers’ Association and renewed for a second season.
Agency: Bonnier News Brand Studio
Client: Apollo
Role: Creative Concept Manager
Year: 2022