CONCEPT-arkiv - Mats Bax | 360° Storytelling.

Swedbank x Mauri: Money & Stuff

Too many enter adulthood in the red, having fallen for quick (and dirty) high-interest loans or never opening a savings account. And the language used to explain financials is often full of words that the average 18-year-old neither knows nor understands. How might we change this? Together with Swedbank and Youtuber of the Year Mauri Hermundsson, we wrote and produced a mini-series linking the everyday situations of young adults to the greater theme of financial well-being. The idea was to turn information into entertainment, and make the abstract concrete, staying true to how Mauri usually approaches his (younger) audience on Youtube. The series was viewed by millions, performing well beyond set KPI:s. It was awarded The Golden Wheel for Endorsement of the Year, and led to an ongoing partneship between talent and brand. Agency: NoA BKRY Client: Swedbank Role: Content Creative & Copywriter Year: 2022 Watch an episode WAtch the whole…

CONCEPT, VIDEO

Apollo: Go. Live a little!

In the made-for-web miniseries “Go. Live a little!”, we follow four Nordic celebrities, sent to all corners of Apollos Mediterranean world. Each received a challenge from host Erik Segerstedt: To experience something adrenaline-inducing beyond their comfort zone – to later be rewarded with a relaxing experience. In short: To live a little. The goal was to showcase the breadth of the Apollo travel experience, linking it to the authentic emotions of our talent, creating genuine content beyond commercials. A personal favourite: Swedish track-and-field star Michel Tornéus conquering his fear of the ocean, to fall in love with surfing – and smilingly vow to come back to Portuguese Algarve. The series was distributed natively at Expressen.se in December 2022, as well as in client-owned and paid channels, and was warmly received. It was awarded Business Case of the Year by the The Swedish Media Publishers’ Association and renewed for a second season.…