Swedbank x Mauri: Money & Stuff
Too many enter adulthood in the red, having fallen for quick (and dirty) high-interest loans or never opening a savings account. And the language used to explain financials is often full of words that the average 18-year-old neither knows nor understands. How might we change this? Together with Swedbank and Youtuber of the Year Mauri Hermundsson, we wrote and produced a mini-series linking the everyday situations of young adults to the greater theme of financial well-being. The idea was to turn information into entertainment, and make the abstract concrete, staying true to how Mauri usually approaches his (younger) audience on Youtube. The series was viewed by millions, performing well beyond set KPI:s. It was awarded The Golden Wheel for Endorsement of the Year, and led to an ongoing partneship between talent and brand. Agency: NoA BKRY Client: Swedbank Role: Content Creative & Copywriter Year: 2022 Watch an episode WAtch the whole…
Edward Blom’s Emmentaler Adventure
This interim report is more uplifting than most.
Trailers and Marketing Materials for 50+ films
Helping SF Studios edit trailers and marketing materials for over 50 films, from Swedish indie flicks to Hollywood blockbusters.
Always-On Social Media for SF Studios
Bringing the audience closer.
Launching Klarna in the US
Helping Klarna turn an app-launch into a cultural phenomenon.
Doubling Up On Success: The Nike x AIK 1891 White Edition
This interim report is more uplifting than most.
Breaking the Internet with the 1891 Black Edition
Introducing the World’s Most Stylish Club
Raising Funds to Battle Bullying
Recess shouldn’t be the toughest subject.
Digital Launch Concept for Galatasaray Home 18/19
This interim report is more uplifting than most.
Helping the Cake General conquer Sweden – again
Because anyone can be a hero.