Edward Blom’s Emmentaler Adventure

Bonnier News Brand Studio have worked with Swiss Cheese Marketing since 2017, establishing a local branding and tone of voice together with Swedish influencers. For the bright, nutty and family friendly Emmentaler AOP,  the main vehicle was humor.

So for this 2020 campaign, we engaged the lovable cheese connoisseur Edward Blom, to lead the Swedish people on an epic hunt for the original Emmentaler AOP through the Swiss alps. The game was, quite unexpectedly, picked up by gaming portal Loading.se and Swiss Cheese Marketing saw an all-time high in sales at the end of the year.