INSPIRING GENERATION Z TO SHOP LIKE A QUEEN
Klarna is more than a financial solution. It’s a constant game-changer and trend-setter, unafraid to break taboos and redefine the business. So when asked to introduce their shopping app to gen-z Americans, we knew exactly who to call: The best drag queens in the world.
Together with alumni from RuPauls Drag Race, we helped Klarna roll out like a pink tank among white collar banks, hitting every KPI as we went. Across all platforms imaginable, the message rang loud and clear: Get Smoooth. Shop Like A Queen.
Client: Klarna
Agency: River
Role: Concept Owner
Year: 2019
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Meet the Queens! -
Aquaria.
Season 10 winner and fashion icon. -
Naomi Smalls.
Season 8 and All Stars 4 finalist. Legs for days! -
Kim Chi.
Season 8 finalist and make up legend. -
Violet Chachki.
Season 7 winner, burlesque artist and fashionista fatale. -
Asia O’Hara.
Season 10 finalist and notorious look turner.
The journey was documented on social media, driving app downloads and engaging followers in the process. Additional value was added through exclusive in-app content.
