In 2012, MOOD District opened to the public. The ambition was to become more than shopping. MOOD was a place to spend time and get inspired. So they asked my then agency Åkesson & Curry to create a magazine capturing the essence and interests of the “modern day metropolite” as well as the offers and ongoings of the mall and its surrounding areas.
The result became two issues of MOOD Magazine. It was nominated for the Swedish Content Agencies Guldbladet in 2013 and lives on to this day at moodmagazine.se. Feel free to browse both issues below (in Swedish).
Agency: Åkesson & Curry
Client: AMF Fastigheter/MOOD
Role: Editor / Writer