Bringing the audience closer
SF Studios is the birthplace of Swedish film as we know it. From the Bergmans to the Skarsgårds and beyond, this Nordic mini-major has produced timeless classics of world renown and helped propel many a talent to Hollywood stardom. Today, they are by far the largest producer and distributor in the region, having acquired the rights to both Sony Pictures and Warner Brothers.
River has been a long term partner of SF Studios, and part of my job there has been to help plan and produce content to further establish the brand’s social media presence, using past and present titles alike.
Old gold meets current topics
Part of the strategy was to build organic reach through viral clips, by contextualising iconic scenes from the SF Studios archives to fit current moods, topics and events.
Inform, invite, invest.
We’ve also pushed towards inviting the viewers early on in the process of making a film, through on-set updates and interviews––from first announcements to grand openings.
