Making a financial solution seem instantly delicious to prospect clients.
Klarna is more than an app. It’s a one-stop shop for all your payment needs, always evolving and changing the game. So we set out to show not only how Klarna works, but how it feels––staying true to the brand’s quirky aesthetics in a series of tactical films for merchants and consumers.
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The Challenge
App videos tend to get on the dry side, and explaining all of Klarna takes time. Indeed, the first script we got sent clocked in north of six minutes. Furthermore, the app is available in several markets and constantly evolving, calling for modularity and scalability both in terms of content and tonality. How might we get it all in, make it personal and inclusive, and still keep the distinct quirk that is Klarna?
The Solution
Even though we were addressing serious business people, we wanted to speak to the guts rather than the brain; to have Klarna’s prospect clients go “I love this! What is it?” Hence, we created delicious visuals in two angles: The Smoooth Surfaces, where a phone shows ho Klarna works, and the Smoooth Spaces explaining how Klarna feels. We also divided the story into one Hero film introducing the overall world of Klarna and several feature films explaining certain functions in detail.
The Result
A happy client that came back for more. This was the project that landed us Klarna as a long-term client, and I am proud to have lead the process from ideation to pitching, creative direction, script writing and talent scouting for both the US and UK markets.
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Klarna Merchant US – Slice It